New Market Entry
Sadly many companies think of new market entry strategy as coloured pins on a world map. With a cut, copy and paste approach from the home market. Our global C-suite professionals have operated in both developed and emerging markets and understand what it means to act global and think local. Expanding your brand and products into new markets, we can help.
What we do
Our seasoned C-suite operators have expanded retail businesses into new markets across the UK, Europe, USA, Middle East, North Africa and Asia.
We work with you your team to build a market entry strategy that starts with the customer and ends with the P&L.
We can also help support your team to execute the plan in market
How we do it
We spend time with your team to really understand your brand proposition and how it would resonate with consumers in the market. From our experience, you can never invest too much time and effort in this first phase. We then work with your team to build the appropriate operating model for each market.
Our specialists are comfortable working globally, nationally, remotely or face to face as required. When the pressure is on to deliver robust results of our service, you can count on us to take care of your every need. We pride ourselves on our exceptional customer service, and guarantee you'll love working with our team. Let us know how we can assist you today.
Consumer Insight
Investing time and money to really understand consumer habits, needs and aspirations, is the most critical step before entering any market. Our specialists can advise on who to use and how to structure the research.
Competitor Analysis
We can connect with specialists who know the market first hand or use professionals with a track record of new market entry to review the competitive landscape.
Brand and Product Fit
We can evaluate market conditions, review competition infrastructure and help you understand the consumer. Recommending the most relevant operating model and market positioning for entry and future expansion.
Range and Price Positioning
In depth consumer understanding and insight, alongside detailed knowledge of the competition will allow you to successfully position your brand. Our specialists will help you think global but act local, significantly increasing your chances of success.
Operating Model
Our team will define and develop the most appropriate operating model to successfully enter the market. Evaluating digital and physical store presence, joint venture, franchise or wholly owned. With a clear view on multi channel, format size and rollout.
Operating Policies and Procedures
Developing robust operating policies that drive accountability, compliance, manage risk and protect the business are important. Knowing how to appropriately embed these into a new culture and organization is critical.
Partner Selection and Due Diligence
We can support your team in the selection of appropriate local partners who understand the market and importantly fit culturally with your organization.International success is determined by in depth local knowledge of the consumer and the ability to build mutual long term trust with your partner.
Franchise / JV Negotiation
Our seasoned professionals have entered new markets with global retail brands and have experience of wholesale, franchise, joint venture and direct to market operating models. Supporting you through stages of preparation, negotiations, market entry and expansion planning
E-commerce Channel and Web Design
Our specialists have worked with a number of companies to successfully design and build the appropriate digital infrastructure for new markets and for bricks and mortar chains to become Omni-channel.
Property pipeline
For many global brands finding the right retail space in new markets remains pivotal. Our access to market specialists can often be the difference between success or expensive failure and market retreat.
Lease Negotiation
Our functional specialists have honed industry best practices in pipe line planning and negotiation over two decades with world class retail organizations.
Store Design
Store footprint is possible the most critical decision that you will make on entering a new market. Our functional experts have developed several national retail chains across UK, Europe, Middle East and Asia.
Export and Importing Goods
Our specialists have in depth experience of how to manage and move products around the world, including how to import into some of the most difficult Countries
Business Plan and Budgeting
In our experience new market entry often takes longer than the aspirations of the home market team. Our seasoned professionals can call upon first hand experience to support you develop challenging, yet realistic business plans.
We’re committed to delivering world class service
Retail metrics specialise in helping busy executive teams, owners and boards make the right decisions for their business and customers.
Retail Metrics are able to open up a network of industry specialists who have led some of the very best global businesses through tough transitions.
Our partners are practitioners, not consultants and it is this hands on experience that can make the difference for your business. Our flexible model allows you to buy the experience that you need and to tailor this to deliver a fast and effective solution.
Retail metrics are transforming the industry by focussing on proven operating metrics and giving businesses access to senior practitioners at a fraction of traditional consultancy rates.
Click below to set up a virtual coffee, we look forward to helping you.
Why not partner with us?
Success for us is obviously about helping businesses to grow. But we are building Retail Metrics as a platform that is able to quickly connect senior experienced leaders with businesses that need specific skills or solutions. This might be for a fixed term project, a recurring weekly or monthly meeting or coaching session and as your business requirements change so can your retail practitioner.
At Retail metrics we like grey hair, in fact we believe that it really helps if our practitioners have been there and done it before. But grey hair alone is not enough, all our practitioners have been personally recommended and we make sure that they have definitely earned the retail t-shirt!
If you know someone who you feel could make a difference to our clients, then please click the link below.